About me
With over 8 years of experience in digital marketing, I help e-commerce businesses grow through data analysis and marketing campaign optimization. I have a strong skill set in using marketing technologies such as Google Analytics, BigQuery, Looker Studio, Adobe Analytics, and various marketing data platforms to transform data into actionable insights. With a proven track record of improving campaign performance and user experience, I have consistently driven increased conversions and revenue for the companies I have worked for.
I’ve studied computer engineering and have worked as a software developer for several years.
But while I wasn't that person who spent my whole day on a computer, I've always been interested in understanding new people. That's why I took in marketing, which taught me about marketing aspects, which will make me more effective in my life.
I'm particularly interested in helping companies optimize their digital marketing strategies to boost sales and grow their business online. I also have Experience in SEM, Social Media, and Web Analytics .
Experience
From01/2023To02/2024
1 year
ApplyChance.comEducation technology startupDigital Marketing Data Analyst
- Implemented Google Analytics and Google Tag Manager to measure customer behaviour data; defined bottlenecks in the user flow, resulting in a 25% improvement in signup conversion rate.
- Identified target audiences via market research, survey and competitive analysis that boosted product messaging and potential leads by 85%.
- Collaborated with the product team to diagnose customer needs and launch new products, using data insights and customer behavior analysis.
From11/2021To10/2023Wallex.irFintech Solution
Digital Marketing Manager
- Led a team of 15 professionals trained for all marketing and advertising functions. Coached four direct reports into management positions of higher responsibility.
- Expanded monthly organic website traffic by 450% using inbound marketing strategies like content marketing, article writing, and creating blogging hubs on social media sites.
- Optimized campaign landing pages UI/UX and forms through user experience events analysis and data-driven user funnel analysis; resulting in a 7% improvement in click-through rate and a 5% boost in ROI.
From12/2020To10/2021Snapp.ExpressOnline Grocery Retail
Performance Marketing Manager
- Designed a data-driven approach to optimize lifecycle Journeys, resulting in a 14% decrease in churn rates and a 12% decrease in cost per retention.
- Analyzed customer lifecycle behaviour data and identified key segments for focused funnel Optimization efforts, leading to a 20% increase in customer conversion within those segments.
- Led a successful cross-functional collaboration with stakeholders to launch powerful product marketing campaigns, leading to a remarkable 12% increase in monthly order count and driving substantial revenue growth.
From07/2017To11/2020Alibaba.irOnline Travels Agency
Digital Marketing Manager
- Created 25% sales rate growth through implemented and optimized Google Ads campaigns by targeted segmentation, and increased keyword relevancy, resulting in a 45% increase in click-through rates and a 25% elimination in acquisition cost.
- Performed A/B testing-driven marketing automation journeys to reduce sign-up drop-off by 45% while boosting customer retention by 21%, resulting in $350K monthly revenue growth.
Skills & language
paid Ad
PPC
Products
Css
Javascript
Business
E-commerce
Creative
Languages
English:Advanced- Spanish:Advanced
- French:Basic
Portfolio
Marketing Dashboard
Marketing Dashboard
Dashboards
Google Looker Studio
Portfolio2
Portfolio2
Certifications
Portfolio3
Portfolio3
Certifications
Portfolio4
Portfolio4
Dashboards
Portfolio8
Portfolio8
Dashboards
Portfolio5
Portfolio5
Certifications, Dashboards
Portfolio6
Portfolio6
Certifications, WEBSITES
Portfolio7
Portfolio7
Dashboards, WEBSITES
Recommendations
In his two years at Wallex Company, Anoosh's expertise as a Digital Marketing Manager was unparalleled, driving significant growth through innovative strategies. His global perspective, adept at navigating diverse markets, positions him perfectly for success in multifaceted landscape. A natural leader, Anoosh fosters both creativity and analytical thinking in his teams, creating a ripple effect of enthusiasm and achievement. His exceptional communication skills, paired with a proven track record of impactful results, make him an invaluable asset to any forward-thinking company. I wholeheartedly endorse Anoosh for any endeavor he chooses to pursue in the future.
I've had the pleasure of working with Anoosh for about four years.
Anoosh is a digital marketing specialist with a wide variety of professional capabilities and an interest in learning and growing. His mastery of digital marketing strategies and skillful use of data are his strengths, and you'll find that he's results-oriented, communicative, and eager to help make your business succeed.
His ability to find young talents and build strong digital marketing teams is unparalleled, which is why I'm so excited to see him continue to succeed.
