Anoosh Shafiee

Digital Marketing Expert | Data Analyst

GREATER ONTARIO AREA
MARKETING TECHNOLOGY & SERVICES

PREVIOUS: DIGITAL MARKETING Data Analyst 

EDUCATION: COMPUTER ENGINEERING  

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About me

With over 8 years of experience in digital marketing, I help e-commerce businesses grow through data analysis and marketing campaign optimization. I have a strong skill set in using marketing technologies such as Google Analytics, BigQuery, Looker Studio, Adobe Analytics, and various marketing data platforms to transform data into actionable insights. With a proven track record of improving campaign performance and user experience, I have consistently driven increased conversions and revenue for the companies I have worked for.

I’ve studied computer engineering and have worked as a software developer for several years. But while I wasn't that person who spent my whole day on a computer, I've always been interested in understanding new people. That's why I took in marketing, which taught me about marketing aspects, which will make me more effective in my life. I'm particularly interested in helping companies optimize their digital marketing strategies to boost sales and grow their business online. I also have Experience in SEM, Social Media, and Web Analytics .

Experience

From01/2023To02/2024

1 year

ApplyChance.comEducation technology startup

Digital Marketing Data Analyst

  • Implemented Google Analytics and Google Tag Manager to measure customer behaviour data; defined bottlenecks in the user flow, resulting in a 25% improvement in signup conversion rate.
  • Identified target audiences via market research, survey and competitive analysis that boosted product messaging and potential leads by 85%.
  • Collaborated with the product team to diagnose customer needs and launch new products, using data insights and customer behavior analysis.

From11/2021To10/2023

Wallex.irFintech Solution

Digital Marketing Manager

  • Led a team of 15 professionals trained for all marketing and advertising functions. Coached four direct reports into management positions of higher responsibility.
  • Expanded monthly organic website traffic by 450% using inbound marketing strategies like content marketing, article writing, and creating blogging hubs on social media sites.
  • Optimized campaign landing pages UI/UX and forms through user experience events analysis and data-driven user funnel analysis; resulting in a 7% improvement in click-through rate and a 5% boost in ROI.

From12/2020To10/2021

Snapp.ExpressOnline Grocery Retail

Performance Marketing Manager

  • Designed a data-driven approach to optimize lifecycle Journeys, resulting in a 14% decrease in churn rates and a 12% decrease in cost per retention.
  • Analyzed customer lifecycle behaviour data and identified key segments for focused funnel Optimization efforts, leading to a 20% increase in customer conversion within those segments.
  • Led a successful cross-functional collaboration with stakeholders to launch powerful product marketing campaigns, leading to a remarkable 12% increase in monthly order count and driving substantial revenue growth.

From07/2017To11/2020

Alibaba.irOnline Travels Agency

Digital Marketing Manager

  • Created 25% sales rate growth through implemented and optimized Google Ads campaigns by targeted segmentation, and increased keyword relevancy, resulting in a 45% increase in click-through rates and a 25% elimination in acquisition cost.
  • Performed A/B testing-driven marketing automation journeys to reduce sign-up drop-off by 45% while boosting customer retention by 21%, resulting in $350K monthly revenue growth.

Education AND CERTIFICATIONS

Skills & language

paid Ad
PPC
Products
Css
Javascript
Business
E-commerce
Creative

Languages

  • EnglishEnglish:Advanced
  • SpanishSpanish:Advanced
  • FrançaiseFrench:Basic

Portfolio


Marketing Dashboard

Dashboards

Google Looker Studio

Portfolio2

Certifications

Portfolio3

Certifications

Portfolio5

Certifications, Dashboards

Portfolio6

Certifications, WEBSITES

Portfolio7

Dashboards, WEBSITES

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